Jacob Maslow

Jacob Maslow's Experience:

• Consultant at Big Apples Supplies

  January 2013 - August 2013

  Onboarded for a short-term, high-pressure assignment. Tasked with aggressive growth, sales, and profit goals in preparation for the sale of the company in Summer 2013. o Negotiated with shipping companies to dramatically slash shipping rates. o Substantially increased marketplace sales; increased profits by approximately 50%. o Instituted a marketing plan to give new web site a solid foundation for future growth. o Trained staff to eliminate manual processes and allow a smooth transition once assignment ends.

• Marketing Consultant (Sprocket Staffing) at TABcom,LLC

  2012 - December 2012

  Hired as a consultant for one of the largest e-tailers in the U.S., a multi-divisional, multi-channel Internet-based company with 5,000+ sites under the TABcom umbrella and 1 million unique visitors every month. Services include focused Internet marketing, social media engagement and interactive content to significantly boost profitability and slash costs. Key accomplishments include: ? Led organization to achieve revenue growth and profitability by restructuring the affiliate programs and marketplace accounts. Results led to ~25% profit increase in just a few weeks. ? Initiated automated rules to accelerate profits further for December 2012 and plans are underway to reduce costs while growing sales beginning January 2013. ? Identified tweaks that cut the company's Facebook promotion costs for email list building.

• Marketing Consultant (Sprocket Staffing) at TABcom,LLC

  2012 - December 2012

  Hired as a consultant for one of the largest e-tailers in the U.S., a multi-divisional, multi-channel Internet-based company with 5,000+ sites under the TABcom umbrella and 1 million unique visitors every month. Services include focused Internet marketing, social media engagement and interactive content to significantly boost profitability and slash costs. Key accomplishments include: ? Led organization to achieve revenue growth and profitability by restructuring the affiliate programs and marketplace accounts. Results led to ~25% profit increase in just a few weeks. ? Initiated automated rules to accelerate profits further for December 2012 and plans are underway to reduce costs while growing sales beginning January 2013. ? Identified tweaks that cut the company's Facebook promotion costs for email list building.

• Marketing Director at Today's Concept / Allergy Be Gone

  2012 - 2012

  Recruited as a consultant to deliver revenue growth through Amazon, eBay, other channels and company websites. Developed and executed focused Internet marketing, bundling items (particularly toys), Chinese private labels, and purchasing strategies, including SEO and retargeting campaign, that expanded company's online presence, product lines and sales. Key accomplishments included: ? Sales Growth ? ? Doubled revenues for non-Amazon sales from $2 million to $4 million annually; increased Amazon sales dramatically via: 1) Priority placement in eBay, Amazon, Buy.com and other marketplaces 2) Incremental sales on higher dollar value products through expanded product offerings and by adding coupon sites as affiliates; also negotiated a tiered commission structure to ensure coupon sites do not affect margins 3) The addition of new marketplaces resulting in $2 million in revenue annually ? Significantly increased both sales and margins by bundling items. ? Accurately predicted high demand for dehumidifiers and sourced numerous brands and models. Achieved dominance in the dehumidifier market during wet season and maintained sales throughout off-season. Boosted market share in the dehumidifier, vacuum accessory and toy categories. ? Tripled revenue from organic searches to $300,000 per year. ? Improved profit margins by purchasing accessories directly from China. ? SEO / Marketing ? ? Grew secondary site (todaysconcept.com) to a major revenue source and boosted presence dramatically, yet cost effectively, through automated daily feed to numerous search engines. ? Gained links from many high PR educational sites with no SEO budget. ? Gathered many "anchor text links" from popular blogs by effectively using Guest Posting. ? Cost Containment ? ? Outsourced data entry to add 1,000 products into system at 80% less than domestic costs. ? Reduced marketing costs and outsourcing costs dramatically while improving quality.

• Marketing Director at AllergyBeGone.com / Today's Concept (Maslow Marketing)

  2010 - 2012

  Recruited as a consultant to deliver revenue growth through Amazon, eBay, other channels and company websites. Developed and executed focused Internet marketing, bundling items (particularly toys), Chinese private labels, and purchasing strategies, including SEO and retargeting campaign, that expanded company's online presence, product lines and sales. Key accomplishments included: ? Sales Growth ? ? Doubled revenues for non-Amazon sales from $2 million to $4 million annually; increased Amazon sales dramatically via: 1) Priority placement in eBay, Amazon, Buy.com and other marketplaces 2) Incremental sales on higher dollar value products through expanded product offerings and by adding coupon sites as affiliates; also negotiated a tiered commission structure to ensure coupon sites do not affect margins 3) The addition of new marketplaces resulting in $2 million in revenue annually ? Significantly increased both sales and margins by bundling items. ? Accurately predicted high demand for dehumidifiers and sourced numerous brands and models. Achieved dominance in the dehumidifier market during wet season and maintained sales throughout off-season. Boosted market share in the dehumidifier, vacuum accessory and toy categories. ? Tripled revenue from organic searches to $300,000 per year. ? Improved profit margins by purchasing accessories directly from China. ? SEO / Marketing ? ? Grew secondary site (todaysconcept.com) to a major revenue source and boosted presence dramatically, yet cost effectively, through automated daily feed to numerous search engines. ? Gained links from many high PR educational sites with no SEO budget. ? Gathered many "anchor text links" from popular blogs by effectively using Guest Posting. ? Cost Containment ? ? Outsourced data entry to add 1,000 products into system at 80% less than domestic costs. ? Reduced marketing costs and outsourcing costs dramatically while improving quality.

• Owner, Google News Site at Rapid News Network

  2011 - October 2011

  Developed nearly a dozen Google News sites. Articles appear in the first page of Google.com within minutes. Achieved a Page Rank of 4 within a few weeks, with 300-1200 visitors per day even though the site is still new. Several of the sites are a DA30+ Sold several sites and worked with new owners to monetize the sites. Sites Streetwise Journal Key Investing

• Owner, Google News Site at Rapid News Network

  2011 - 2011

  ? Developed a Google News site and articles appear in the first page of Google.com within 15 minutes. ? Achieved a Page Rank of 4 within a few weeks, with 300-1200 visitors per day even though the site is still new. ? Sold to Blitz Media, LLC to be used as a lead-generation site.

• Marketing Director at Rainbow Appliance

  2005 - March 2010

  Initially established and managed Empire State Auctions (eBay online consignment business) and developed consulting relationship with RainbowAppliance.com. Subsequently hired to manage the eCommerce site's eMarketing and Operations functions. Developed and executed Internet marketing/SEO strategies that expanded company's online presence, product line and sales results. Experienced using channel advisor software for eBay accounts. Key accomplishments included: ? Boosted site's presence dramatically by automating daily feed to numerous search engines and grew site to over 100,000 unique visitors per month. ? Drove sales prices by ensuring priority placement in marketplaces such as eBay, Amazon and Buy.com. ? Increased sales 20% by adding Commission Junction, a top-rated affiliate program and becoming #1 in the Category, and added Google Affiliate Network to drive incremental sales. ? Expanded consumer electronics product offerings to drive incremental sales, achieved dominance in the dehumidifier market during 2009's wet season, and maintained sales throughout the off-season. ? Reduced marketing costs 25% and outsourced data entry to enter 15,000 products into system at 80% less than domestic costs. ? Developed Q&A forum that achieved an industry-leading conversion rate (15%). Used reviews to increase conversion rate of top-selling products. ? Utilized Fulfillment by Amazon (FBA) program eliminating most shipping costs (received 30 day free trial and negotiated repeated extensions) while selling products more quickly.

• Marketing Director at Rainbow Appliance

  2005 - 2010

  Initially established and managed Empire State Auctions (eBay online consignment business) and developed consulting relationship with RainbowAppliance.com. Subsequently hired to manage the eCommerce site's eMarketing and Operations functions. Developed and executed Internet marketing/SEO strategies that expanded company's online presence, product line and sales results. Experienced using channel advisor software for eBay accounts. Key accomplishments included: ? Boosted site's presence dramatically by automating daily feed to numerous search engines and grew site to over 100,000 unique visitors per month. ? Drove sales prices by ensuring priority placement in marketplaces such as eBay, Amazon and Buy.com. ? Increased sales 20% by adding Commission Junction, a top-rated affiliate program and becoming #1 in the Category, and added Google Affiliate Network to drive incremental sales. ? Expanded consumer electronics product offerings to drive incremental sales, achieved dominance in the dehumidifier market during 2009's wet season, and maintained sales throughout the off-season. ? Reduced marketing costs 25% and outsourced data entry to enter 15,000 products into system at 80% less than domestic costs. ? Developed Q&A forum that achieved an industry-leading conversion rate (15%). Used reviews to increase conversion rate of top-selling products. ? Utilized Fulfillment by Amazon (FBA) program eliminating most shipping costs (received 30 day free trial and negotiated repeated extensions) while selling products more quickly.

• Franchise Owner at Snappy Auctions

  2005 - 2006

• Franchise Owner at Snappy Auctions

  2005 - 2006

• Owner at Liberty Scooters

  2001 - 2005

• Payroll Supervisor at OCA

  2002 - 2005

• Payroll Supervisor at OCA

  2002 - 2005

• Owner at Liberty Scooters

  2001 - 2005

• Interim Payroll Manager at Cantor Fitzgerald Securities

  2001 - 2002

• Interim Payroll Manager at Cantor Fitzgerald Securities

  2001 - 2002

• Payroll Accountant at Young Adult Institute

  1999 - 2001

• Payroll Accountant at Young Adult Institute

  1999 - 2001

• SEO Strategist at Allergy Be Gone / Today's Concept

  2012

  Manage outreach / SEO campaigns in order to promote Educational toys. Focus on theme of "Real Toys Don't Need Batteries".

Jacob Maslow's Education:

• Excelsior College

• Yeshiva University

Jacob Maslow's Interests & Activities: